1. Search Engine Marketing
Far off social media, search engine marketing (SEM) is one of the most influential disciplines that marketers have come to rely on. To put things in perspective, more than 6.5 billion SEM results are carried out each day with Google accounting for 77% of that traffic.
Students with SEM experience will be able to increase the visibility of a company’s website on a search engine (e.g., Google) primarily via paid advertising. By doing so, the business will attract valuable web traffic from the search engine results page.
By using SEM, students will be able to capture part of the 6.5 billion search traffic results. That is why marketers, Content Managers and webmasters spend a great deal of time optimizing their websites and ad campaigns to ensure the highest conversion rates possible.
Most companies are in the business of selling products or services. It is therefore essential that their brand is easily found online amongst their competition. Job seekers need to have a working knowledge of search marketing if they can understand the factors of their job function.